Gracious or flip? Funny or refined? Curious or cool? We can likely all think of social media examples where these choices have gone awry or been wildly effective, so even if we know the why (the strategy) and the what (the content) for our business’ social channels, how do we know the how (our tone)? The most effective social media channels find a following through personality, and that only comes across through voice. In this seminar—through case studies, exercises, and examples—we’ll explore what kinds of voices an organization might take on, and how to go about determining the best fit for yours.
Presented by the Loft. Funded by MELSA.
This is an online class offered remotely using Zoom communication software. Register online or by calling 651-724-6001 (press #2). You must provide a valid email address to participate.
After registration, participants will receive an email from the library approximately three days prior to class with additional instructions including a link (or URL) that will be used as an invitation to enter the online class. If registering within 72 hours of class start time, expect to receive an email with the instructions and link the morning of the event.